A short while back, I designed a book cover for Leland Cheuk, an author who is also the publisher of 7.13 Books, one of my favorite indie presses. The book is the novel Soulwaking, and I wrote about the process here. I've designed a number of book covers for his press over the years, and it was such an honor to be asked, out of all the designers he works with, to create the cover for his own novel.
Then recently, he surprised me by saying he has not one, but two books coming out, and would I like to design the cover for his upcoming short story collection 21st Century America Boys? Oh, yes, I definitely would!
21st Century America Boys is being published by the press with the amazing name of Whiskey Tit. They also have a print quarterly and an online journal. Leland worked directly with me on the cover and brought great ideas for the graphics when he reached out to me.
From Leland: "I've always thought that the cover for my first collection was super cool. Since the story collection is named 21ST CENTURY AMERICA BOYS and has stories about dystopian technologies (virtual reality, androids, holograms, app culture, etc.), I was thinking a riff off of that cover with a manchild (t-shirt, shorts, and sneakers) who's also modified with devices. Blindfolded by VR googles, his hands are smartphones, and the lower half of his body is a hologram."
Oh my gosh, yes, I want to make this!
Then he also had the thought, "The other direction I was thinking was just typography - retro (but not too retro) sci-fi fonts. Or the type heavy Tomorrow and Tomorrow and Tomorrow."
I was intrigued with the thought of the retro sci-fi typography direction and loved the Robert A. Heinlein examples he linked to. I actually started tinkering in that direction, the big-type-treatment angle, taking the title and author name into Illustrator and placing it inside the dimensions of the book cover to see where the letters wanted to go.
OK, that was just a quick throw-down of words, nothing I got too far into—because I kept coming back in my head to the idea of the drawing of the man-child with his hologram emergence and his smartphone hands.
So I left the type treatment alone for the moment and started looking online for images I could use to build my man-child. Photos of t-shirt-and-shorts-wearing guys. Images of cellphones. People wearing VR headsets. As I frankensteined a figure together, I wondered how close I should get to the original Letters from Dinosaurs cover. I didn't want to emulate it too much, but I really liked the stance, the way the dinosaur is standing straight at the bottom but twisting so that, on top, it comes to a three-quarter turn. I started to think of putting my man-child in a posture that to me evoked a mid-century (the last century, that is) superhero. Like Superman, posed straightforward so you can see the S on his chest, but with his head turned, gazing slightly upward. A stance that implies power, which sat with nice irony in my mind alongside the idea of a man-child who's more controlled by his devices than he thinks he is.
Like the original cover, I wanted to stick with line drawing, which is not my usual style. My process is generally more building than drawing, so it was interesting to think in lines rather than shapes. Then I put together a very simple spray of hologram.
But with that, I couldn't help but want to take my design beyond the lines. To add some dimension of light.
Creating the light was simple: just adding another layer of the same lines, but making those lines thicker and then throwing a blur effect on them. There was more finessing than that, especially in spots where the lines bunched together, but that's generally the idea.
The light in the hologram made my figure's lines want light too, and suddenly my man-child was not only holographic but neon. So everything about him, not just the components of smartphone hands and VR eyes, was built of technology.
My first instinct font-wise was to go with a classic serif because that was the font direction Leland had given me for his novel Soulwaking. But then I started playing around with a couple other fonts that felt good to me visually and conceptually.
One that's used in barcodes, so evoking both technology and commercialism...
And one that to me just looked like straight-up money.
Because what trap is more 21st Century than that?
I was excited that Leland was into the samples I sent him, and together, and then with the publisher, we tried different color options and some layout variations. I really, really wish the idea to make the word stories look like a band name on a band t-shirt was mine, but that stroke of genius came from publisher Miette Gillette.
And the idea to experiment with green and black instead of blue on blue came from Leland: "Thinking about AI these days and command line terminals - really like that blue font, but think the yellow version pops more. I wonder if we went with a black background and white type or black and green to evoke the command line on a terminal."
Ooh, I knew exactly what he meant:
Is it weird that the sight of anything related to cmd.exe can give me the same kind of nostalgia that hearing a popular song from my youth does?
And this exploration gave me what was the most interesting and frustrating part of the process of creating this design. Because black is not just black. At least not in the CMYK color mode, which is the color mode you use when you are creating anything for print.
These three squares probably look like the same color, yeah?
But each of those blacks is created using a different color as its base. The top black square started out as blue. That blue is a blend of 100% cyan, 100% magenta, and 0% yellow. Leave it at that, and you get the blue square on the left, but take the K slider (which stands for key for some reason) and shift it all the way to 100%, and you get the black square on the right.
The second square down was made with a base of green (75% cyan, 0% magenta, and 100% yellow)
And the third black square started out as pink (0% cyan, 100% magenta, and 0% yellow).
When I took my original design, built on a blue background, and turned that background black, I was confused at first as to why my green hologram light and my pink neon lines looked muddy, until I remembered the weird magic of shapeshifting black.
If I used a blue-black background, my green hologram all but disappeared.
Weird, right? I kind of love it, but it made working on Leland's design at that point in the process frustrating, because the background black that worked nicely with one foreground color didn't work nicely with another.
I loved your story "Office of the Mind." It made me curious if you'd had experiences with VR yourself and what you thought of those experiences.































































