Book Cover: Please Be Advised

A really fun project I had this winter was designing the book cover for Christine Sneed's next book, Please Be Advised. It's an epistolary novel of sorts—except that instead of being written in the form of letters, it's written in the form of office memos. Here's how it was described in Publishers Marketplace:

Grace Paley Prize for Short Fiction winner Christine Sneed's Please Be Advised, pitched in the vein of Dear Committee Members, a humorous novel in corporate memoranda chronicling the implosion of a “miniature office products” company through the work lives, extracurricular relationships, and dubious business strategies of its employees.

And here's something Christine mentioned in an email to me, that I think is an even better, deeper description of what this book is all about: "...my overall goal was to write a book that expressed the absurdity and accidental sadness of office culture, i.e. how nuts it is that many of us are forced to spend most of our waking hours doing jobs we don't like alongside people who, in most cases, we don't like much either."

When we first started working on the concepting for the cover, Christine shared some of these memo pieces with me, and they're witty and clever and hilarious.

Christine suggested that the cover, like the book itself, be constructed of memos, and of course this was perfect. In my head it was one memo for the title and one for the author name, arranged askew and with some office detritus scattered around. I pictured the cover as an organized mess, reflecting the "implosion" of the office world Christine had created.

And maybe there could be some particular object sitting on the main (title) memo. "A coffee cup," I tossed out to Christine and to editor Kurt Baumeister, "a bunch of crumpled paper, one or more of those miniature office products mentioned in Publishers Marketplace... Is there some funny element that could be hanging out on top of the memo? Spilled coffee?"

When Christine wrote back to say she liked the way I was thinking, she shared one of the specific memos from the book, and it was all about spilled coffee, and it was so good that I went all in for the coffee spill concept.

I started by arranging some pieces of paper and my husband's overturned coffee cup on the cutting

board in my kitchen and taking pictures of it. Then I got on illustrator and recreated the pages and the coffee cup. See, this is how simplistically my design work starts. ------->

As I constructed my cup I was thinking on how best to arrange it all: memos, title, author name, coffee cup... where might a blurb go, where does the book's subtitle want to be? What other remnants of office life want to be included? I thought about the edge of a keyboard but that felt too overpowering. A lot of the challenge of this cover was balance. Enough of the coffee cup has to be in the frame that the viewer instantly identifies it as a coffee cup, but then does it overwhelm the more important elements of title and author name? Make the coffee cup smaller and it doesn't look realistic against the size of the paper. Add the edge of a keyboard and you likely don't have any place for the blurb to go.

I constructed some small objects that could evoke office without taking away from the important stuff. A pen.

A paperclip. 

And finally I started arranging my elements to match the layout that was in my head.

My first color scheme was lots of reds and blues. And browns, of course. That's another interesting thing about balance. You have to puzzle together the balance of the colors. And it's more than what colors fit well together in a space. Sometimes you have elements that guide the color. A coffee spill means there's going to be brown. The main text being in the form of memos means those spaces are going to be lighter colors than the text on top of them. Which means you need a strong color for the background. Here were my first couple samples.

Christine and Kurt didn't love the coffee spill sort of blurring and obscuring the author name, so we scrapped that. They both chose the layout I liked best, which is the one on the left with the blurb up top. Putting the subtitle on the pen was fun but the other layout worked better, so that's the one we went forward with. 

Christine said she didn't love blue, so I started to think on other colors. And while I was experimenting, I got a note saying, what if it were a martini glass rather than a coffee cup, to reflect the fact that, as Christine described it, "this novel has a drunk malcontent as a main character and quite a bit of raunch too."

Then things got interesting.

Alright, things were already interesting, but think about the new challenge of creating an object of glass, spilling a transparent liquid, out of simple colors and shapes. And what would this do to the balance of color, especially with the paper no longer being blue: would we have whites on whites on whites? What would this do to the balance of the layout, now that whatever was behind the martini glass would be partly visible?

I didn't have a martini glass in the house to position into my scene at the called-for perspective so I started to scour the internet for pictures that could. Then I went back to my shapes and lines to create the glass.

Shades of white on white on white made the martini glass disappear too much (unfortunately I didn't keep any samples of that, that I could show here) so I decided to experiment with light yellows for the pages and hints of blues in my grays for the glass and spill.

I stayed with reds and reds for the moment, and of course with a martini comes an olive, so that added a bit of green (although too bright in the shade I have it in, in the above). We had to lose the second pen because it competed with the shape and smaller footprint of the glass.

I liked the yellow for the pages. It definitely brightened things up a bit in a design that had been looking a little heavy, colorwise.

Once I got the martini glass to work, it was just a lot of small adjustments as I talked back and forth with Kurt and Christine, and then later got thoughts from Leland Check, the publisher. Playing with colors. Moving and enlarging the subtitle. Playing with the text of the memo that shows behind the glass. 

And in the end they chose the iteration that they liked best, and we switched out the blurb for a mention that Christine is a bestselling author and a prizewinner, and we had a cover:

Please Be Advised will be out in October of this year. More info on 7.13 Books is here. More info in Christine Sneed is here. And enjoy a very funny excerpt from the book below.

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INTEROFFICE MEMORANDUM

Date:   September 12

To:       All Quest Industries Employees

From:  Ted Kluck, Junior Partner, Gounes and Flinderman LLC

Subj:    New Doughnut Policy


This memorandum serves as your formal notice that forthwith and without exception, all doughnuts that appear in Quest Industries’ communal spaces must be shared with everyone. Quest doughnuts may not be thrown into the trash due to someone’s punitive relationship with food, hoarded at anyone’s desk, or resold on the neighboring streets to children and dimwitted tourists.

This memorandum does not serve, however, as an endorsement of doughnut-eating in general. Doughnuts are widely considered by licensed nutritionists and other healthcare professionals to be a source of empty calories, if not an outright danger to one’s health due to the manner in which they cause one’s blood sugar to spike and subsequently plummet with life-threatening swiftness.

We are cognizant of the fact they are extremely delicious treats, but nevertheless advise you to consume them at best infrequently and with humility.

Please direct any questions about this matter to President Bryan Stokerly’s executive assistant, Hannah-Louise Schmidt, not to me, i.e. Ted Kluck. This is my last day in Chicago for the foreseeable future, as I am heading to Washington, D.C. where I will be serving on a federal grand jury focused on corporate malfeasance, offshore banking, red light camera abuses, money laundering, and rooftop gardens.

Thank you for your attention to this matter.