Recently I had an interesting project. 7.13 Books, one of my favorite indie presses, decided to reissue four of their earlier releases. The books had come out in 2020 but then had been "orphaned," as publisher Leland Cheuk put it, when the distributor Small Press Distribution went out of business. Here's an article about that closing from LitHub.
The books are Misery Boy by Rose Servis, Golden Gate Jumper Survivors Society by Ross Wilcox, Each of Us Killers by Jenny Bhatt, and Edie on the Green Screen by Beth Lisick. I designed Beth's original cover, and other designers created the other covers.
The challenge here was to come up with a cohesive look for the series and to then honor the original designs while I created something new for each.
Leland was interested in something similar to classic Europa Editions...
or New York Review of books...
So first I played with what that basic layout would be. I liked the way frames are used in both the Europa and NYRB series. With NYRB, the frame contains all the relevant text; for Europa, it's an elegant white frame bordering the whole. Musing on the four original 7.13 books, I was inspired by looking at the Misery Boy cover, with the thought of creating a frame for the artwork that the artwork could then breach. Like the smoke coming up from The Thinker. Something like [cobbling it together quickly using the original artwork] this:
With a logo stamp for the Second Editions using the 7.13 Books logo. And all text staying outside the frame.
Or, no, what if the artwork were even more contained, like this:
I liked the idea of a chunky font and frame in black against a cream colored background, with a lot of (cream-colored) white space. But I also experimented with a white frame and text against a colored background. I sent Leland a very simplified example of what I was thinking.
He liked black on cream best too so I moved forward with that. My idea was that I would take some element from each original cover to use in the new one, to honor that original artwork. The Thinker from Misery Boy and the Golden Gate Bridge from Golden Gate Jumper Survivors Society lent themselves to my design well, so I started with them.
I built myself a new Thinker
And a new bridge.
That took a while.
...before Beth asked if we could pivot to a different San Francisco landmark for her cover because she had already had the Golden Gate Bridge on one of her other books (it's a popular bridge). But that version of the bridge, with its different angle, didn't work well with my frame. There wasn't enough of it to break out of the frame. So I built a new one.
For creating my scene for the new cover of Edie on the Green Screen, I decided to scrap the landmarks in favor of Edie's profession. From the publisher description of the book:
In late '90s San Francisco, Edie Wunderlich was the It girl, on the covers of the city's alt-weeklies, repping the freak party scene on the eve of the first dot-com boom. Fast-forward twenty years, and Edie hasn't changed, but San Francisco has. Still a bartender in the Mission, Edie now serves a seemingly never-ending stream of tech bros while the punk rock parties of the millennium's end are long gone...I decided to put Edie behind the bar, with the bartop being the element that breaches the frame. I pictured her as being very over it, and built both a silhouette version, as on the original cover, and a non-silhouette version, using the description of the character from the book. Dirty blond chin-length hair, tee-shirt and jeans.
For the longest time I didn't know what to do about Each of Us Killers. How to pull out a central image from the conglomeration on the original cover, each of which felt like it wanted to be there? The cool thing about this original cover is that the grouping of seemingly random figures paired with the title says more than the sum of its parts.
Then I thought, maybe I could do a variation on my original idea in which I have not one but a handful of frames. And each figure sits inside a frame.
I built a yoga woman.
A man at a computer.
A woman working in a field.
When Leland liked what he saw and sent the samples to the authors, Jenny requested that we remove the field worker in favor of the bartender. I had originally avoided that figure because I had a bartender in the new Edie on the Green Screen cover. But I knew that wasn't as important as it was in my head, so I got a new figure and some new bottles going based on the ones in the Each of Us Killers originals.
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